Today’s guest is in constant pursuit of helping other entrepreneurs reach their goals and for consumers to live healthier, happier lives. He is Gautam Gupta, Co-Founder of snack subscription service, NatureBox.
Gautam set out to disrupt how people consumed snack food, by creating healthy options and delivering them in a simple way.
Given trends towards healthier eating, he felt the business model was going to be an instant success but quickly discovered he first had to build a thorough understanding of how consumers purchase snacks, as well as the retailer buying journey in order to get placement on store shelves.
Since successfully growing NatureBox, Gautuam continues to advise other entrepreneurs on how to create a unique differentiated product and a compelling customer experience – both of which, he believes, are the biggest drivers to success today, over and above location and marketing.
He shares his personal tactics on how to approach entrepreneurial problems and his love of teaching really shows.
Please welcome, Gautam Gupta
This podcast is brought to you by Exact Media.
Today’s guest on the Podcast (brought to you by Exact Media) is an avid outdoorsman, entrepreneur and wine aficionado. His approach to business is very matter-of-fact, he doesn’t mince words when it comes to big pivots like rebranding and he’s quick to learn and adapt. He is Geoff McFarlane, Co-Founder and CEO of Winc.
Geoff’s story definitely suggests entrepreneurship was woven into his DNA, with both his dad and older brother starting successful ventures, Geoff starting a mobile DJ company in high school that he later sold for a profit and realizing very early on that he was ‘unhireable’ and more passionate about paving his own path.
He shares insights into some of other early ventures, including a real estate development company which he’d doubled-down on right before the economic crisis of 2008, forcing him to make some serious shifts in what came next.
While searching for a wine gift for his friends, Geoff saw an opportunity ripe for the picking, finding many other wine clubs and subscription models too restrictive or pricey – so he set out to create an ideal club that catered to everyone.
He shares his tactics for success, how he built and scaled a brand from the ground up and some suggestions on wine varietals you may enjoy.
Please welcome, Geoff McFarlane.
Today’s guest is a real treat, who brings a real passion to what he does – that started from a very early age with a hilarious game of hide-and-seek – he is Kristian von Rickenbach, the Co-Founder of direct-to-consumer mattress company, Helix Sleep.
In a crowded marketplace, with several large competitors all launching around the same time, Kristian saw an opportunity to differentiate himself by not offering a one-size-fits all mattress, but rather a personalized experience for each customer based on their sleep preferences.
He wasn’t always an entrepreneur – without a real plan after college he explored finance for a bit, before settling into a career in consulting for a variety of businesses.
Ultimately, a chance encounter with one of his co-founders during a networking event sparked the idea to tackle an under-serviced, slow-moving industry.
Kristian shares his personal tactics that have helped him scale the business to success, including how many hours of sleep he gets each night.
Please welcome, Kristian von Rickenbach.
Today’s guest has disrupted the home security industry through a unique D2C model that started by targeting the apartment rental market. He is the Co-Founder and CEO of SimpliSafe, Chad Laurans.
Hailing from a long line of entrepreneurs including both grandfathers and his dad, it was always a high likelihood he’d become one as well.
From a very early age Chad loved to tinker with things, take them apart and re-build them, like remote control car engines to make them faster, or teaching himself to code at the age of 12 in order to build one of the first online forums back in the days of dial-up internet.
After college, he went into a career in finance that ultimately helped him build an understanding of what it takes to sustain a business, leading him to the decision to bootstrap SimpliSafe.
As he got off the ground, he had many learnings as entrepreneurs do, including the discovery that he could scale the business even quicker, by including home owners as part of his target market – and now SimpliSafe is on track to expand internationally.
We talk about some of his personal tactics for success, including how he focuses on delivering real value to his customers, growing a business with his wife as his founding partner and more.
Please welcome, Chad Laurans.
Today’s guest is an incredible leader: the CEO of kids’ clothing subscription service, Kidbox.
Her entrepreneurial hustle was carved out from a young age, where she took on a newspaper delivery route at just 9 years old.
Since then she had a varied and successful career, getting her start by running eCommerce for Tween brands in the late 90’s and early 2000’s and, in spite of the internet bubble burst, she saw a that there would be a real shift in consumer purchasing decisions, from retail to eCommerce.
She climbed the marketing and eCommerce ladder for luxury retail at Ralph Lauren, Tory Burch and then Chicos, eventually meeting the Founder of Kidbox, Haim Dabah, to whom it was clear she was the right fit to lead Kidbox's growth.
Miki immediately bought into their social mission to impact the lives of 1 million children in need and learned over the course of her career to trust her gut and speak up for causes she believed in.
We talk about her tools for success, including using data science and personalization to deliver a unique customer experience with Kidbox and how standing for a social mission helped her build a thriving brand from the ground up.