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A little bit about Bonin Bough...
Bonin is a man of many titles, he's the Host of LeBron James' TV Show on CNBC, Cleveland Hustle, Author of Txt Me: Your Phone Has Changed Your Life. Let’s Talk about It and -- in partnership with Michael Loeb (Co-Founder of Priceline.com) -- has become a leading seed-stage investor in Messaging startups.
Prior to all of this, Bonin was the Chief Media & eCommerce Officer (a Title and role he created for himself) at Mondelez where he led global media buying for the $25 Billion + organization.
For someone with so many responsibilities, he's surprisingly accessible.
You can text him any time at 646-759-1837.
Give it a shot. It might just take a little while for him to reply.
On Career Management
Bonin optimized each step of his career for Title and Span of Control. The money simply followed.
Title was incredibly important as it gave Bonin additional weight and influence in the organization. A senior title became a stepping stone to even bigger opportunities at new companies.
For example, because he was a Senior Director at Pepsi, he was recruited as a VP by Kraft and was given control of the organizations entire media buying organization.
Later, Bonin leveraged this VP title into a C-Suite title he created himself at Mondelez, creating his own seat at the table as the Chief Media & eCommerce Officer at Mondelez.
With a senior title came a larger span of control, which was particularly important for two reasons:
Bonin took this a step further by focusing primarily on the "innovation" side of the business as often put him in a position to deliver breakout successes.
Like great Rockstars, "you have to produce hits". Bonin had lots of them.
On Great Leadership
Bonin's mission as a leader was to be a platform for the success of those on his team. In his eyes, success as a leader was for the people on your team to become better than you.
He particularly called out key members of his team such as Cynthia Chen (now Managing Director at General Mills China), Laura Henderson (now SVP of Marketing at BuzzFeed) and Farrah Bezner (now Head of New Business Ventures at Mondelez) who have all progressed to making a major impact in their respective organizations.